
Memes are no longer just internet jokes but powerful tools for social messages that define discourse in the contemporary society. Since they are short and present issues most people can identify with, issues are presented in a simplified manner that can be understood by anyone.
Memes can bring attention to social concerns like politics, gender, race, and culture, through the use of jokes and parody that would otherwise not be discussed. Memes therefore have the advantage of spreading quickly through the viral nature thus helping in passing on essential messages to a cross section of the population.
Therefore, memes are not only entertainment, but they are a means of activism and social justice, provoking people to participate and think about important issues of the modern world.